New brand to consider, Gaïa Gaïa

I don’t even remember how many years I’ve known Agatha Alloza, the owner of Fried Tomatoes, for. Our relationship was started in the professional field – we continue to work together – and, among many other things, I can say that she is frankly good at keeping track of new brands and bringing them to the city. She has a good eye and that refined instinct to encourage the desire of her clients, whom she knows very well. One of the new brands that she has signed up and brought forward this season to Barcelona is Gaïa GaÏa. Let me explain.

Gaïa GaÏa is a brand of ‘casual’ and feminine aesthetics, with a certain masculine air, founded in 2020 by Quince & Zoe Karssen. Art, pop culture, and women with a strong sense of independence are their inspirational foundation. The brand is committed to quality in fabrics and small productions: “we are focused on reaching our true customers and, therefore, limiting production.”

Gaïa GaÏa is not recognised as a brand linked to the trend, and their collections reflect that expressionism of freedom: Dresses as t-shirts and oversized tops with very marked shoulder pads and structured silhouettes, made of thick cotton with zebra print or with metal inlays; sweatshirts with slightly trimmed silhouettes and sleeves puffed up again with zebra prints or adorned with small rhinestones to give them a subtle shine; XXL blazers with very marked shoulders to give them a more masculine character; baggy sweatpants to reinterpret in styles that spring from their sportier character, etc.

In short, spacious, and comfortable items of clothing that we can wear both in arranged and informal looks, always with an ultra-chic touch.

T-shirt: GaÏa GaÏa New Collection for Tomates Fritos. Info: 932092617.  Jeans: Zara (old). Thandi 85 pumpJimmy Choo AW20/21. Available in Barcelona Jimmy Choo c/ Paseo de Gracia, 97. Necklace: Sita Nevado. Sunglasses: Le Specs for Ferent.

Photography: Gorka González.
Hair: Vanitas Espai. Manicure: El Salón by Aura Institut.

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