Enter the GN0 Galaxy: A Fashion Experience That Redefines Conscious Style

On October 29th, I had the privilege of stepping inside the GN0 Galaxy —the creative universe of María Roch and Eugenia Puig de Travy— to experience a new way of understanding fashion: slower, more intentional, and deeply personal.

Last Wednesday, I was one of only eight women invited to take part in a special workshop at GN0’s studio-store in Barcelona. At first glance, the concept was as simple as it was powerful: design your dream garment. A unique piece that reflects your identity and your way of feeling fashion.

Meanwhile, each of us imagined a different creation guided by the hands and eyes of the GN0 team. My design —currently being made in their atelier— will soon come to life and become part of GN0’s next collection. It will even carry my name, a thoughtful and symbolic gesture that perfectly captures the spirit of the brand: to share, to create, and to rethink.

The day unfolded as an immersive, joyful experience shared with inspiring women such as Clara De Nadal Trías, Natalia Puiggros, Clara Santa Isabel, Juliera Rueff, and Elizabeth Lip, among others. Between fabrics, sketches, and open conversations, it became clear that GN0 is not just about dressing —it’s about connecting.

Later that afternoon, the atelier opened its doors to friends and clients of the brand, who were the first to discover GN0’s new collection in an atmosphere of warmth, creativity, and authenticity.

GN0 (Galaxia Número Cero) is the brainchild of María Roch and Eugenia Puig de Travy, two creative minds who see fashion as a conscious act of self-expression. “It’s not about producing more,” says Roch, “it’s about producing with purpose.” Puig de Travy completes the thought: “GN0 was born out of the need to reset the industry and reconnect with the real value of things.”

That philosophy runs through every stitch. In contrast, GN0 does not chase fleeting trends. Instead, it stands for durability and the value of what is well made. raftsmanship. The brand looks forward to the future without losing sight of what truly matters: respect for materials, for the process, and for the people behind each garment.

Born and based in Barcelona, GN0 offers a genuine alternative to the fast-paced fashion system. All collections are crafted in small series within its own workshop, where 70% of the pieces are also sold. Everything happens under one roof: creation, production, and community.

In less than a year, GN0 has produced over 3,000 garments, establishing itself as a new benchmark for conscious fashion in Spain. Their creations combine clean silhouettes with rounded sleeves and character cuts. Waistband-free pants come in noble fabrics like cotton, cool wool, or structured poplin. Timeless fabrics that embody the brand’s ethos: tactile, durable, and beautifully made.

The creative duo complement each other effortlessly: María brings her mastery of pattern-making and color, while Eugenia leads the artistic direction with a sharp, intuitive eye. Together, they build a language that feels modern, emotional, and quietly powerful.

A New Beginning

GN0 speaks directly to a new generation —not only Gen Z, but anyone unafraid to stand apart. Each design is an act of personal expression, a way to reclaim individuality in a world of fleeting trends. In this universe, getting dressed is no longer automatic; it becomes a statement of intent. “More and more brands are setting themselves apart by offering the possibility to those who wish to personalize their new garments and accessories, turning them into unique pieces.”

As its name suggests, Galaxia Número Cero marks a new beginning —a return to what’s essential.
Ultimately, GN0 reminds us that dressing is not about accumulation but about conscious choice. That the truest trend is authenticity.

Photographs: Dani Arboleda.